Monday, January 24, 2005

One Little, Two Little, Three Little Children


{ l. to r. the hardcover that started it, rushed hardcover reprint redesign, and the new paperback edition }

An article appeared in this weekend's New York Times Book Review discussing my controversial cover designs for Tom Perrota's Little Children.
Inside the List
By DWIGHT GARNER

Published: January 23, 2005

COVER STORY: Tom Perrotta's fourth novel, ''Little Children,'' had a short run on the hardcover fiction list last April -- one of this page's happier surprises in 2004. ''Little Children'' is a lovely book about frazzled young suburban couples trying to cope with adultery and child-rearing, and it arrived with a perfect cover image: a pair of crisp Pepperidge Farm Goldfish crackers, those iconic childhood munchies, facing off against a green lawn. Pepperidge Farm, alas, did not appreciate the homage. The company told Perrotta's publisher, St. Martin's Press, to lose the crackers. St. Martin's complied, substituting a pair of chocolate chip cookies (baked by Dori Weintraub, Perrotta's quick-thinking publicist) in later press runs. ''The cookies were a great fast compromise, but they didn't have the same impact,'' Perrotta said in a telephone interview. ''Little Children'' is out this month in paperback, and seems destined to hit the paperback fiction list in coming weeks. Best of all, Perrotta reports, the goldfish are back -- a photograph of live ones this time, stranded in a plastic sack. ''I love that it's not just a terrific cover but kind of an in-joke,'' he says, ''a way to reclaim the image.'' Perrotta -- his previous books include ''Election,'' which spawned the Reese Witherspoon movie -- is also happy that the new cover captures some of the book's darker undertones. ''Isn't there something just a little bit dire,'' he asks, ''about a bag of fish just lying there on the grass?''

I Googled "little children, cover, perrotta" and found some links discussing the atrocity of what I've done. weird.

1 comment:

Anonymous said...

Such a cool work story. Little Children was one of the best books I read last year--my initial interest buoyed by the lovely green grassy cover.

Perotta is dead on about the paperback cover. Goldfish on grass? They're in for trouble.

I wonder if I could my cookies on one of Chamberlain Bros. covers. Hehe.
rachel | | Email | Thu, Jan 27, 2005 // 7:24:35 am | #

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holy crap! i just read this book, it was great...totally didn't know u did the cover.
the celvyn | | Email | Thu, Jan 27, 2005 // 11:52:26 pm | #

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wow, i love the design! can u give me a copy to read this summer for block island?
can't wait to c u all.
sophie lee | | Email | Homepage | Fri, Mar 04, 2005 // 2:06:26 am | #